Global Marketing & Sales has been selected by Ecuador Tourism Board as its U.S. and Canadian strategic communications and marketing agency. This is to promote "The Four Worlds" within these markets.
"We are excited to have strong PR and sales arms in the U.S.A and Canada. We'll use GMS' expertise to strengthen our presence and gain competitive advantage. These two markets are strategic for Ecuador. They have shown a positive recovery for 2022. Minister Niels Olsen stated that they want to surpass 2019 numbers. The Ecuador Tourism Board has selected a strategic partner in the U.S. and Canada for the first time in five year.
The United States is the most popular source of international tourists, with more that 269,000 American arrivals in 2021, and more than 83,000 in 2022's first quarter. Canadian tourism accounts for 3 percent of all foreign arrivals to Ecuador.
Alex Pace says that "GMS' leadership, marketing solutions and public relations in the Americas promote Minister Olsen’s vision to increase Ecuador's visibility as a destination for tourists worldwide."
Ecuador Tourism Board has now activated its PR campaign with this representation. This includes: strengthening partnerships with airlines, tourism associations like USTOA and ASTA; participation at five key travel shows in key markets; training and activations for tour operators and agents; and strategic programs with media and influentialrs to reach targeted audiences and increase Ecuador's visitation and spending.
Laura Nesteanu, Vice President at GMS stated: "We are honored and delighted that the Ministry of Tourism of Ecuador has appointed us to lead our country's PR and promotional efforts in the U.S. market, to increase awareness and to generate more connectivity and visitation."
The strategy of Ecuador focuses on attracting tourists with high environmental, economic, and social returns. It is focused on nature and gastronomy as well as rural areas and the meeting, events, and conventions segment. Ecuador is the country of "4 Worlds", and has one of the most diverse and natural areas on Earth. It also boasts a wealth of cultural and natural resources, including the Galapagos Islands and the Pacific Coast.
GMS has locations in Miami, New York and Toronto as well as Mexico City, Guadalajara and Santiago.